Spotify has launched Spotify Brand Lift (SBL), a new first-party measurement tool that provides businesses with a better understanding of how the media platform’s users are responding to their audio, video and display ads in the Spotify Free music experience.
Spotify Brand Lift is designed to help advertisers gain greater visibility into the impact of their advertising on the world’s largest streaming audio platform. It is the first step in creating a set of measurement tools tailored to the streaming generation. Advertisers in 14 countries around the world already have access to this tool. Among them are Spain, the United Kingdom, Australia, Germany, Brazil, Mexico, France, Italy, the Netherlands, the Nordic countries and Japan. This marks a further step in SpotifyAdvertising’s commitment to fostering the demand and power of digital audio beyond the United States.
The launch of Spotify Brand Lift follows Spotify’s recent measurement and impact-focused announcements – the acquisitions of Podsights, a leading podcast advertising measurement service, as well as Chartable, a podcast analytics platform.