Beverages and snacks maker PepsiCo is changing its entire network of WPP Group-owned ad and media buying agencies including Wunderman Thompson and Mindshare, following rival Coca-Cola signing on WPP as its global partner. Bringing an end a close to 30 years of association between the world’s largest advertising group WPP and Pepsi India.
WPP’s agencies including Mindshare and Wunderman Thompson were part of the brand’s media and creative agency respectively. However, Wunderman Thompson, Mindshare, and Autumn Grey have decided to not participate in PepsiCo’s re-pitching process.
A PepsiCo spokesperson said, “PepsiCo India follows a re-pitching cycle every few years for agencies and partners working on our brand mandates. This year Wunderman Thompson and Mindshare will not be participating in the process. We value our partnership and thank them for what we have achieved together over the years.”
“After a successful partnership of many years, Wunderman Thompson, Mindshare, and Autumn Grey have decided not to participate in the re-pitching process. PepsiCo India has been a valued member of our client community and we are parting ways proud of what has been collectively achieved,” a statement sent by Wunderman Thompson read.