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KE & HBL collaborated to promote e-billing & reward customers 

K-Electric and HBL collaborated on a common goal with the motive of encouraging more people to pay bills online using Konnect by HBL app in exchange for a cashback. This campaign will run until June 20, 2022.

The users must go through a simple process of registering on the Konnect by HBL app using their valid phone and CNIC number. Users can receive cashbacks up to Rs. 800 if they pay four consecutive KE bills via the app. However, you can also receive a cashback of Rs. 400 if you pay two consecutive monthly bills. This is followed by an SMS confirmation, which is why it is critical to register using your mobile number. This is a very clever incentive-based campaign to get people to switch from traditional to online bill payments.

Since COVID-19, an exponential rise of 73% has been witnessed in the use of digital payments as more and more people are turning to online banking and e-commerce as a reliable and safe method to conduct transactions. As a result of these indicators, KE collaborated with NIFT ePay to integrate digital payment options on their website. KE bills can also be made online through KE’s self-service WhatsApp portal and the KE Live App.

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