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Influencer marketing in the metaverse

As of now, all famous virtual influencers exist on social media. But the metaverse can be seen as a larger social media in itself, where people become a digital version of their real-life selves and interact with the digital versions of others. One of these innovations for many people includes the metaverse—a unique, immersive virtual environment that is quickly taking over the internet. You may have seen it first in science fiction movies like Ready Player One or The Matrix series, but now it is more than fiction.

With the continuous rise of virtual reality (VR) and augmented reality (AR), metaverses are penetrating the internet. It is estimated that approximately 85 million users will experience AR or VR at least one a month in 2021. While the Metaverse isn’t exactly what sci-fi has depicted it to be, it still continues to produce unimaginable value as a new computing platform. 

According to Mark Zuckerberg, the Metaverse is an embodied internet in which we don’t only consume content, but we are right in the middle of it. It helps us get away from just staring at phone screens and spend more time with each other again. Even though it’s our avatar that does it all, things could become 3D again.

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