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CrossFit faces backlash after CEO’s remarks, find out here!

Sportswear brand Reebok has announced that it will be ending its association with CrossFit following remarks by the American fitness brand’s founder and chief executive on Twitter.

However, those talks are now over after CrossFit founder Greg Glassman replied to the Institute for Health Metrics and Evaluation on Twitter after the global health research center’s director called racism a public health issue. Glassman tweeted ‘It’s FLOYD-19’ in reference to the coronavirus pandemic and the killing of George Floyd by police, the Drum reported.

Sportswear brand Reebok has announced that it will be ending its association with CrossFit following remarks by the American fitness brand’s founder and chief executive on Twitter.

Reebok has a 10-year exclusive deal as title sponsor of the CrossFit Games and is the sole licensee of CrossFit apparel and shoes. That deal is set to expire sometime after this year’s Games and contract renewal negotiations had been ongoing.

According to The Drum, those talks are now over after CrossFit founder Greg Glassman replied to the Institute for Health Metrics and Evaluation on Twitter after the global health research center’s director called racism a public health issue. Glassman tweeted ‘It’s FLOYD-19’ in reference to the coronavirus pandemic and the killing of George Floyd by police.

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