Spotify launches advertising measurement tool
Spotify has launched Spotify Brand Lift (SBL), a new first-party measurement tool that provides businesses with a better understanding of how the media platform’s users...
Category : News Around
Kellogg’s launches VR experience inside human
An immersive VR experience aimed at raising Australian consumer awareness of the importance of fibre for gut heath has debuted from the Kellogg’s team. Kellogg’s...
Ferrero Recalls Some Kinder Chocolates in US
Italian confectionery giant Ferrero said Thursday it had recalled certain varieties of its Kinder chocolates from retailers in the United States due to possible salmonella...
PepsiCo ends 3 decades of partnership with WPP
Beverages and snacks maker PepsiCo is changing its entire network of WPP Group-owned ad and media buying agencies including Wunderman Thompson and Mindshare, following rival...
Bank Alfalah and PAKISTAN FREELANCERS ASSOCIATION (PAFLA) collaborate to provide Digital Payments and Collection Infrastructure to Freelancers in Pakistan
Bank Alfalah has partnered with Pakistan Freelancers Association (PAFLA) to facilitate digital payments and collections for freelancers. Under the partnership, PAFLA will acquire the ability...
Elon Musk takes 9% stake to become top shareholder
Elon Musk took a 9.2% stake in Twitter Inc. to become the platform’s biggest shareholder, a week after hinting he might shake up the social...
TikTok to launch a ‘Watch History’ feature
TikTok currently doesn’t allow users to see their viewing – or “watch” – history. But that might soon change. The popular social media app is...
Skittles launches ‘apology tour
The company is adding its lime flavor back to its original variety of the candy. Many Skittles fans were shaken when in 2013, the candy...
M&M’s reveals global redesign
M&M’s has kicked off the year with changes to its visual design and a stronger emphasis on brand purpose, with a new mission of creating...
UBG hails ever highest IT exports of Pakistan.
S M Muneer Patron in-Chief, Iftikhar Ali Malik, Chairman UBG and President SAARC Chamber of Commerce and Industry and ZubairTufail President UBG have congratulated Abdul...