Coke had just to release its Zaalima TVC and every other brand is going bonkers over how to make their entry more appeasing and appealing into this trending brand war. Just within days, Chai brands and then many other products and companies started to make their entry into this scene.
While the competition could have been more terse at times, it has now turned into a healthy brand competition. And, we are enjoying it more than ever.
Coke started the war once again with its;
‘Zaalima Chai Nahi Coca Cola Pila Dey’.
How could Pakistan’s national drink be challenged, was all the Chai brands could see and they jumped into the bandwagon:
And, Lipton gave a direct reply to ‘Zalima’…
Everyday was even better.. It came up with a challenge!
When Coke and Chai can fight, why cannot an entirely different entity (read: news channel) come in between:
Because, obviously when you are going to accidentally split that cup of tea or Zaalima, who’s going to save your day? Who?!
While they keep on fighting, let’s get this straight. You need something to keep your Zaalima on!
You definitely need something to get rid of heartburn. Right?
The one ‘service’ PIA gives without any hesitation
Mitchell’s also had two cents. Because why not?
Excitement for new Suzuki Cultus is already at peak!
And when everybody was jumping in this bandwagon, why would Brands Magazine and FHM Pakistan be left behind?