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Coke had just to release its Zaalima TVC and every other brand is going bonkers over how to make their entry more appeasing and appealing into this trending brand war. Just within days, Chai brands and then many other products and companies started to make their entry into this scene.

While the competition could have been more terse at times, it has now turned into a healthy brand competition. And, we are enjoying it more than ever.

Coke started the war once again with its;

Zaalima Chai Nahi Coca Cola Pila Dey’.

Zaalima - The brand war taking new turns everyday

How could Pakistan’s national drink be challenged, was all the Chai brands could see and they jumped into the bandwagon:

And, Lipton gave a direct reply to ‘Zalima’…

Zaalima - The brand war taking new turns everyday

Everyday was even better.. It came up with a challenge!

Zaalima - The brand war taking new turns everyday

When Coke and Chai can fight, why cannot an entirely different entity (read: news channel) come in between:

Zaalima - The brand war taking new turns everyday

Because, obviously when you are going to accidentally split that cup of tea or Zaalima, who’s going to save your day? Who?!

Zaalima - The brand war taking new turns everyday

A good marketing ploy!

Zaalima - The brand war taking new turns everyday

While they keep on fighting, let’s get this straight. You need something to keep your Zaalima on!

Zaalima - The brand war taking new turns everyday

You definitely need something to get rid of heartburn. Right?

You definitely need something to get rid of heartburn. Right?

The one ‘service’ PIA gives without any hesitation

Zaalima - The brand war taking new turns everyday

Mitchell’s also had two cents. Because why not?

Zaalima - The brand war taking new turns everyday

Excitement for new Suzuki Cultus is already at peak!

Zaalima - The brand war taking new turns everyday

And when everybody was jumping in this bandwagon, why would Brands Magazine and FHM Pakistan be left behind?

Zaalima - The brand war taking new turns everyday

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A student of journalism, pursuing my passion for writing. My strength lies in how I use my words to change opinions. I sniff words and keep an eye on every news. I hope to become a novel writer or an Editor, someday! Kainaatmaqbool06@gmail.com