With brands and their agencies having been forced to mobilize quickly in order to meet customer expectations and demand, advertisers – such as the Co-op...
We have become so involved with our work, education and a social life that we don’t spend quality time with each other. Coca-Cola Thailand has launched...
Sportswear brand Reebok has announced that it will be ending its association with CrossFit following remarks by the American fitness brand’s founder and chief executive on Twitter. However, those...
Samsung is on a mission to raise awareness of Thailand’s most endangered animals, having launched a unique AR experience entitled Samsung Sanctuary. Working alongside WeAreSocial Australia,...
Colgate-Palmolive has revamped its digital marketing strategy and collaborated with TikTok to experiment with a new campaign. The marketing director of integrated marketing communications at...
With its new campaign to raise awareness, Standard Chartered the latest installment of its campaign ‘here for good commitment’, which takes action against things in...
We’ve entered an era in which marketers are being bombarded by volumes of data about consumer preferences. In theory, all of this information should make grouping users and...
Brands around the world strategise on marketing, CSR and customer services, but they often fail to understand the consumer nature. Someone said to me, if...
It is always difficult to understand the needs of the consumer. They often tend to change with time. Companies spend millions on marketing research, trying...