How coronavirus has been a learning curve for the digital marketing industry.
With brands and their agencies having been forced to mobilize quickly in order to meet customer expectations and demand, advertisers – such as the Co-op...
Tag : marketing
Coca-Cola Thailand sends a deep message through its campaign.
We have become so involved with our work, education and a social life that we don’t spend quality time with each other. Coca-Cola Thailand has launched...
CrossFit faces backlash after CEO’s remarks, find out here!
Sportswear brand Reebok has announced that it will be ending its association with CrossFit following remarks by the American fitness brand’s founder and chief executive on Twitter. However, those...
Samsung campaign regarding endangered animals is brilliant!
Samsung is on a mission to raise awareness of Thailand’s most endangered animals, having launched a unique AR experience entitled Samsung Sanctuary. Working alongside WeAreSocial Australia,...
How brands have shown solidarity with the George Floyd!
Over the past few days, Nike, Ben & Jerry’s, and L’Oreal are among some of the corporates that have taken a stand on racial injustice...
Colgate-Palmolive collaborates with TikTok for its new campaign, find out here!
Colgate-Palmolive has revamped its digital marketing strategy and collaborated with TikTok to experiment with a new campaign. The marketing director of integrated marketing communications at...
SCB Campaign On Gender Equality Is Brilliantly Done!
With its new campaign to raise awareness, Standard Chartered the latest installment of its campaign ‘here for good commitment’, which takes action against things in...
How machine learning can help to enhance marketing world!
We’ve entered an era in which marketers are being bombarded by volumes of data about consumer preferences. In theory, all of this information should make grouping users and...
Why consumers become reluctant to buy brands, when they experience bad ethical practices!
Brands around the world strategise on marketing, CSR and customer services, but they often fail to understand the consumer nature. Someone said to me, if...
Why it is essential for marketers to understand consumer needs.
It is always difficult to understand the needs of the consumer. They often tend to change with time. Companies spend millions on marketing research, trying...