Just like every year, Facebook again brings you the 2017 Facebook Awards. This time, it’s all about the work that moved people.
Facebook is recognising some of the best creative work on Facebook, Instagram and Audience Network based on how it made people feel and how it helped businesses grow; the work that made viewers laugh, cry, love, wow and buy.
Facebook has also introduced new awards categories and a trophy design to reflect the emotions evoked by great creative campaigns.
Here is how you can submit your own creative Facebook or Instagram campaign.
New categories of emotion:
We all normally express our thoughts through Facebook reactions. And this new awards categories are inspired by the emotions those reactions bring forth. How did your work move people?
The work that captured our attention, got us to crack a smile and really caused us to “LOL”.
The work that got us all emotional, inspired compassion and helped us see things differently. It made us think, and connected with audiences through storytelling.
The work that showed us something we’d never seen before. It made our jaws drop and forged new paths for a brand’s presence on Facebook’s platforms.
The work that spoke to us where it counts. It won our hearts and improved brand sentiment and perception.
The work that woke us up and made us do something. It inspired action and a change in behaviour, and had a measurable impact on sales or related metrics.
Show Facebook what you’ve got. It’s time to get recognition.
If your work is creative enough, then you better hurry up because the last date of submission of your work is 28th April 2017.
Visit 2017 Facebook Awards to learn more about the entry process and submit your work.