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Pakistan becomes the top market for Toyota Corolla in Asia Pacific

According to latest brand updates, Pakistan has successfully become the top most sales country for Toyota Corolla in Asia Pacific and 4th largest on a global scale. The announcement was made by Toyota Motor Corporation Chief Engineer for Corolla Yoshiki Konishi, revealing it at the 26th IMC Dealers Conference.

The conference was attended by Dealership CEOs, executives from Toyota Motor Corporation, Toyota Tsusho Corporation, senior management from the House of Habib, dealer management and teams and the IMC management.

Yoshiki Konishi mentioned that since the inception of the company, it has sold 44.1 million Corolla cars around the globe. He proceeded to appreciate everyone who has played a role in making that happen.

Yoshiki also thanked IMC’s efforts for promoting Corolla’s brand in Pakistan for the past 26 years.

“Technology is changing the entire landscape of business. Big names who fail to change according to the environment soon become part of history and we have to acknowledge the technological change happening in our country,” said Indus Motor Company (IMC) Chairman Ali Habib. “We have gone back to the basics, that is, Toyota Way,” he added.

11th Generation Corolla Facelift

The conference also saw the new facelift model of the 11th generation of Corolla was unveiled in the event, which will be available in Pakistan from August.

IMC CEO Ali Asghar Jamali said:

The most beautiful Corolla is here to excite Pakistani market with new features like Push Start, Smart entry, 16-inch Alloys, 9-inch infotainment new interior, Vehicle Stability Control etc.

He further added:

In Pakistan, the dealers are our trusted partners who help us deliver better performing cars to quality-conscious customers. Therefore, we are expecting to exceed our sales by a significant amount in the current year as well.

Award Ceremony

To boost the moral of the dealers, awards were presented to recognize their efforts. The awards were given to the best dealerships in the three regions in different categories.

Here are the details of the award winners:

  • Nationwide Best of the Best Dealership Award — Toyota Central Motors, Karachi.
  • Nationwide Sales Award — Toyota GT Motors, Islamabad.
  • Customer Relation Award — Toyota Multan Motors, Multan.
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Hey, I'm Isra Shams, the Managing Editor at Brands Magazine & FHM Pakistan. My passion is writing and I want to make a difference in the world with the power of the pen!