We heard the news Universal McCann winning Nippon paints business with the launch of its campaign over the weekend. Now latest development tells that Orient edge UM also wins the Turkish FMCG Giant Hayat Kimya media business in Pakistan. Universal McCann will be doing the conventional & the Digital media activities for the company who is set to Launch two of its brand i.e. Molfix (Baby Diapers) & Papia and familia (toilet paper, paper towel, facial tissue).
The company, which is also regarded as the world’s 5th largest branded baby diaper manufacturer and the largest tissue manufacturer in Middle East, Eastern Europe and Africa, is bringing its innovative and high-performance products to Pakistan. It will continue to invest $150 million in Pakistan in the near future.
Universal McCann has been doing a very good job for their existing clients as we saw KFC, Qmobile, Suzuki & Osaka Volta (few of their clients) that has come in the limelight by doing their media activities through Orient edge UM which saw the brands grow in stature.
We wish Orient all the best for their future.