Marketing tips to help grow your brand on Instagram

It’s no secret that your business needs to be active on Instagram with more than 500 million users, it’s a social network that provides a great marketing platform to reach potential customers from every corner of the world. In order to improve your Instagram marketing, you need to increase your following on a steady and consistent basis.

Here are some easy Instagram marketing tips that will help you grow your brand.

Take advantage of free Instagram tools.

Related imageInstagram rolled out business profiles, which heavily mirrors Facebook’s business profiles, complete with a huge “contact’ call-to-action, allowing users to email, call or text the business. Along with the contact option, business profiles have access to analytics, this gives users access to impression and engagement data. If you use your Instagram account for your business, you might want to consider converting your personal profile to a business profile in order to take advantage of these options. The more you understand about how your users are interacting with your content, the better you can make adjustments to improve your engagement.

Don’t overwhelm your audience.Image result for instagram business profile

You want to post often enough that your brand stays relevant, but at the same time you don’t want to post so frequently that you overwhelm your followers and they end up unfollowing your account because they feel you are constantly in their face. There isn’t a magic posting formula that will work for every brand. You need to test and see how your audience responds. As a starting point, I would suggest posting twice daily, alternating times of the day to find out when your highest engagement occurs. Then start to experiment with more and less posts per day, really paying attention to engagement. Once you find your sweet spot, the work doesn’t stop  as your following increases you will have to adjust. Post frequency optimization is a never ending task.

Create an interactive hashtag.

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Creating an interactive hashtag is a great way to create instant engagement — just make sure you are using hashtags the correct way. A very simple strategy I have used for some of the larger brands I consult for is creating a hashtag that customers use to tag photos of them with the product that they just purchased.

Interact with followers to spark growth.Image result for instagram followers

If someone takes the time to leave a comment on one of your posts, take two seconds to reply and thank them. That simple engagement can create a loyal customer as well as a raving promoter of your brand. Also, incorporate ways to get your followers to interact with your posts. A simple, “Tag three of your friends that would love this” can quickly put your brand in front of a larger audience as well as attract new followers. Since they are being introduced to your Instagram profile through a friend, there is less resistance, resulting in many of the tagged users following your profile.