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Lays Pakistan spreading smiles once again


A smile is something that could lighten up your mood and make your day! Lays Pakistan is here to the rescue,  and has yet again come up with a brilliant and innovative concept to spread happiness and positivity.

While everyone was out celebrating New Year’s Eve, Mikaal Zulfiqar and Mawra Hocane were busy spreading smiles and joy amongst those who had to work through New Year’s midnight.

This new campaign gives out a very light yet positive message to the people with the objective of “Pass A Smile” to each other and celebrate as one smiling nation.

It’s really impressive to see how the campaign is being carried out; targeting consumers regardless of their ages, holding a pack of Lays and snapping the cheesy smiling pictures and selfies.

Lays Pakistan has proved once again to be an innovative player in these times where digital media is so rampant, and undoubtedly it has taken the lead amongst the rest of the competitors. So with the new Lays Smiles packs, let’s start “‪Pass A Smile”‬ to each other and celebrate as one smiling nation.

Assistant Editor/Columnist . Existentialist . Shopaholic . Feminist Killjoy . fareehaimdad9@gmail.com