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India is too poor, this app is for the rich people – Snapchat CEO Evan Spiegel


Now, this is a piece of news for Snapchat users in India. With latest brands updates, Snapchat CEO Evan Spiegel feels that Indians are too poor to use his “rich people’s app”.

According to a report by Variety, Spiegel made the controversial comment during a meeting to discuss the growth of the app’s user base in 2015.

Snapchat CEO Evan Spiegel

The commment came across after an employee raised concern about the app’s slow growth in a market like India, which has a growing mobile penetration. The CEO cut the employee in mid-sentence and said, “This app is only for rich people.”

Variety quoted the employee’s revelation about Spiegel’s reply: “I don’t want to expand into poor countries like India and Spain.”

According to unverified reports, Snapchat had close to 4 million users in India last year. While though the exact user base is not available, this number is expected to have grown since then.

Hey, I'm Isra Shams, the Managing Editor at Brands Magazine & FHM Pakistan. My passion is writing and I want to make a difference in the world with the power of the pen!