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HMD Global launches first Nokia smartphone

The Finnish company, HMD Global, owning the sole rights to use Nokia’s brand on mobile phones has announced its first smartphone launch. The launch is set to target Chinese users with a price of 1,699 yuan ($246).

The smartphone launch marks the first presence of the brand name since 2014 when Nokia chose to sale out its entire handset unit to Microsoft.

The new model – Nokia 6 – runs on Google’s (GOOGL.O) Android platform and is manufactured by Foxconn (2354.TW). The phone will be sold exclusively in China, particularly by online retailer JD.com (JD.O), HMD said.

“The decision by HMD to launch its first Android smartphone into China is a reflection of the desire to meet the real world needs of consumers in different markets around the world… it is a strategically important market,” HMD said in a statement.

In december, HMD Global took over the Nokia featured phone business and licensed a deal that gave it complete and sole use of the brand’s phones and tablets for the next decade.

HMD Global will pay the royalties for the brand and patents, however Nokia has no direct investment in the collaborating company. Nokia Oyj is currently focused on its telecom network equipment business and tech patents.

HMD CEO Arto Nummela, said that he aimed to one of the key competitive players in the smartphone business, facing high and active competition like Apple and Samsung.

The tech company launched Nokia’s basic phones last month and said that it was looking to launch more products before the first half of 2017.

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Hey, I'm Isra Shams, the Managing Editor at Brands Magazine & FHM Pakistan. My passion is writing and I want to make a difference in the world with the power of the pen!