Hardees has always caused aggression and chaos on social media after releasing its ad campaigns, stirred with clear and subliminal outlines and sketches.
This time around, the fast food brand has once again, with its new item – Hardees Xpload, created yet another wild and negative impact on social media.
Apparently, we all know that this is not for the first time that Hardees ad campaign has faced outrageous criticism. In fact, the brand is known for its ‘so-called subliminal ad campaigns’, stirring a mix of hatred and controversies amongst the masses.
Let’s review some old ad campaigns that the fast food brand came out with being highly criticized throughout the masses.
How can one forget the way Hardees actually stepped in Pakistan; another controversy, with yet another subliminal message…
Hardees couldn’t think of a more inappropriate way of enticing customers with its fresh burger buns…
ANGUS – Thick Burgers, were ones’ that Hardees took to another level with advertisements that were not even worth putting up!
Other than that, the fast food outlet never puts itself back with its choice of words & creatives, and might I say that they are utterly despicable!
The only thing that comes to my mind is the fact that people have never thought of actually taking stand against this unacceptable brand endorsement. It is an utter disappointment to see how far our community has gone with regards to the term of “Freedom of Speech”, forgetting that the actual meaning was to be kept with rights to life and not vulgarity & nudity.
Further, I would like to advise the fast food outlet to firstly understand the meaning of SUBLIMINAL, if they are so inducted to its manner of advertising.