Pakistan’s leading media advertising agency, GroupM Pakistan, has collaborated with the mobile ad company – AdSpruce, to promote digital advertising with video and rich media content in Pakistan, using latest digital technology.
AdSpruce is a mobile tech company that specializes in mobile web advertising solutions for advertisers and publishers. Both agencies began working together in October, 2016 and since then they have launched many successful digital marketing campaigns for global brands like Unilever, Colgate, Shell and many more.
AdSpruce is known for its unique services of digital advertising with the development of low-bit-rate videos using HTML5 Studio for smartphones and androids. Since smartphones have become the main source of marketing in Pakistan, AdSpruce is just the right forum for the media management group.
On this account, Amna Khatib – Head of Digital GroupM Pakistan, said, “As communication partners, we are always looking for more effective and innovative ways of reaching out to our target audiences across Pakistan. Mobile has the highest reach in Digital and we needed solutions to reach out to our different target audiences. This we were able to do via our partnership with AdSpruce.”
“We’re excited to be working in a market like Pakistan with GroupM. The most important success factors in digital right now are the quality of engagement and viewability; our ad server can deliver to more than twice as many phones as our nearest competitor and we’re delighted to have the opportunity to showcase our HTML5 Ad Studio solutions,” said AdSpruce CEO Ian Mullins.
GroupM is affiliated to the world’s largest multinational advertising and public relations company, WPP. It operates and serves as a parent company to agencies including Mindshare, MEC and Maxus in Pakistan. The alliance is expected to bring new and innovative ways of digital marketing to reach its target with maximum push.