Well, it was a strange year indeed, and picking the best and worst brands of 2016 was a humbling lesson in incredulity.
While it would have been easy to dedicate this entire article to this year’s political landscape, I decided to stay in my swim lane of brand and marketing; and will leave these lessons to be learned from the election and by the deep pool of political pundits.
Here are a few biggest brands of the year;
Snapchat started as a one-trick pony and is moving beyond a single product. It has grown by 27% this year to reach 58.6 million users in the U.S, making it bigger than Twitter and Pinterest.
Sephora remains one of retailing’s brightest lights, with double-digit revenue growth this year. It swears by its “Any Time, Any Where on Any Device” strategy, which leads to fun and unexpected features.
More than 500 million users love this social platform for its photo-sharing friendliness. Its young audience post 80 million pictures and register 3.5 billion likes every day. And it keeps them engaged with new features.
One show or another is always the hottest ticket on Broadway, but Hamilton with its fierce pro-immigration message and energetic patriotism has achieved cultural significance that far outweighs its box-office heft or the awards in its trophy case.