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Facebook Messenger is soon to begin advertising for brands across the world

As per latest updates, Facebook Messenger is said to have become the most popular messaging apps across the world with its numerous features like the use of GIFs, location sharing, voice and video chat etc. With 1.2 billion people using it monthly, any changes to it affects a lot of people.

In a recent event at Fort Mason in San Francisco, Messenger head of product Stan Chudnovsky announced in front of a large crowd that Messenger will be adding ads to its app in the coming month.

This isn’t a new development as beta testing of the ads feature was already underway in Australia and Thailand from January onwards.

Although there are adverts present in the app right now, but they are currently limited to bot chats with firms which take orders or answer users’ queries like fast food chains. Also sponsored messages might be sent to the user from companies with whom the user has engaged with in the past.

During an interview with Venture Beat, Facebook says:

Although adverts aren’t a be-all-end-all source of revenue but they are the primary source currently and are the back bone of our business model.

Stan did add that they will ‘start slow’ with the introduction of ads and highly depend on the response of their users. He mentioned that data consumption rates will also be given high importance.

For now, guess we will have to wait and see how tolerable the adverts on Messenger will be.

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Hey, I'm Isra Shams, the Managing Editor at Brands Magazine & FHM Pakistan. My passion is writing and I want to make a difference in the world with the power of the pen!