Social networking website Facebook has announced that the company would be updating its ranking algorithm to prevent affiliation with low-quality websites. The social media giant has stated that the algorithm would be updated with the help of AI (Artificial Intelligence), so that spam and misinformation is eradicated from its platform.
A Facebook post announcing the new update said:
“With this update, we reviewed hundreds of thousands of web pages linked to/from Facebook to identify those that contain little substantive content and have a large number of disruptive, shocking or malicious ads.”
Furthermore, in the same step to keep people informed, Facebook is now taking the decision to filter out all those websites which are based on the policy of click-baiting. These websites are using inappropriate content and incomplete posts to mislead the readers. Currently, downgrading such websites is already in progress:
“It wanted to downplay links that people post to websites that have a disproportionate volume of ads relative to content, or that have deceptive or sexually suggestive ads along the lines of “5 Tips to be Amazing in Bed” or “1 Crazy Tip to Lose Weight Overnight!”
Facebook’s Vice President of ads and business platform, Andrew Bosworth, stated:
“People don’t want to see this (click bait and misleading) stuff. We’re just trying to figure out how to find it and rank it further down News Feed when possible.”
Users are already fed up from the content that they see on their timelines and baseless news they carry. Now, Facebook is refining its algorithm to save the users from spam and malicious content.