Facebook is free for everyone; however, it uses all the posted information to serve the relevant ads that you see popping up, on your timeline. Different brands use the social media platform to market their products and to convey their message to the target audience.
Facebook, for the third time, has admitted that the company is facing discrepancy in the count of likes and shares through its Graph API when compared with the likes and shares, the users get through a URL in search bar of the Facebook Mobile App.
The Like and Share buttons on Facebook pull:
- The number of likes of a URL off Facebook
- The number of shares of a URL off Facebook (this includes copy/pasting a link back to Facebook)
- The number of likes and comments on stories on Facebook about a URL.
However, after a long time, Mark Zuckerberg owned social media giant has finally admitted that there is a drastic difference between the metrics that are showed on the web as compared to the ones’ that are shown through the mobile search query.
“We are working to resolve this issue so that the Like and Share button metrics and our mobile search query metrics match up, and we will notify partners as soon as we have an update,” reads the blog post announcing the discrepancy.