By: Kainaat Maqbool
Digital Media or Social Media has brought a revolution in the world of advertising and marketing. The freedom of gadgets and cell phones has altered the way people interact with each other or deal with brands and products. However, there is a drawback for companies or organizations dealing with ‘social marketing, constant bombardment of notifications can lead to the loss of perspective. What marketers need to understand is that the content being showcased to the ‘time-poor’ consumer should be on-point on delivering the intended message.
DON’T TRY HARD, TRY SMART! TAKE YOUR BRAND ENGAGEMENT TO MINIMAL AND SIMPLE!
So, here is how brands can maintain an efficient approach in the dynamic digital era:
DON’T OVERDO YOUR PROMOTION:
The biggest threat to your business and brand repute can be the complexity that surfaces along with your social shares. So, simplify the context of your business for customer’s satisfaction. Don’t struck up in creating a puzzling social media presence, focus on those channels which are the biggest source of your brand engagement.
CREATE THE ELEMENT OF INTEREST:
Don’t try hard, try smart! Take the lesson from the portfolios of big brands like Apple and Intel, they introduce innovations and evoke mystery among their target audience. Try to put all those sought-after elements together that your consumers want. Maintain the rudimentary disclosure and enchantment for the improvisation in your brand for the audience.
BUILD A PURPOSE-DRIVEN STRATEGY:
Brands and products need to cultivate a long-term movement. Predict the strategies you want to build up your foundation on, for the future and devise a digital plan to look forward to. Take your time in terms of business and creative approach to work up with teams and partners to form a new plan to increase the engagement of target and potential audience with the brand.
DECELERATE SHOULD BE YOUR NEW INNOVATE:
The point this whole article was about; slow your approach on social media with relevance to the growing consumer shift that has begun favouring gradual yet meaningful experience and progress. This approach, taking it simple, has diffused a new life to various brands and industries.
FOCUS ON CUSTOMER DRIVEN RELATIONSHIP:
Get to know your customer and what they want. Focus on leveraging and personalizing a relationship that nurtures customer service. Obviously, in the world of digital, you always have the time and space to connect with your audience and amplify the connection and relationship by your side.