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Celebrate love, craftsmanship and vibrancy with this new collection


Springs and Summers wouldn’t be fun if you can’t ever put your every precise attention and detail to how you make out the best of this vibrant and lovely seasons. And Generation strives to bring out the best in all details with their pitch perfect detailing, affectionate vibrancy and experienced craftsmanship. Turn your game up this season and summer with this new Generation collection:

In the ad above, you can see that Generation has taken its creativity to another level with the production, cinematography and the way it has showcased its collection. The ad perfectly portrays spring through the way it pictures the entire scene, already budding excitement for what this season or collection has in store for us.

Generation should be credited for putting every detail into microscopic consideration and we are really rooting for what the future has in hold for us. The video has been shot by Naveed Amjad, the art direction comes from the creative mind of Sameeha Khaliq while the video stars Sonia Tariq.

Generation spring/ summer collection will be hitting the stores nationwide from 4th March.

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