Life is already in peace for an online shopping maniacs and thanks to online shopping websites. Good news for Nike lovers as they will soon be able to buy Nike sneakers on Instagram too.
Right now, details are unclear of exactly how Nike will use the app to sell shoes, but the new commitment positions the sneaker brand as one of the first major companies to invest its resources in Instagram as a way to sell products directly to consumers.
Its not the new that you can do shopping from Instagram. Most other brands have only experimented with shoppable tags since Instagram introduced the e-commerce feature in November. Brands can tag their photos with links to products that show up the same way a tag of a friend or another Instagram user would.
Instagram, for its part, is still navigating how to support brands without turning the app into an e-commerce site.
If Nike gets it right, more brands will follow it.