Phil Schiller, Apple senior vice president of worldwide marketing, announces the price of the HomePod at the Worldwide Developers Conference at the McEnery Convention Center in San Jose, Calif., on Monday, June 5, 2017. (Gary Reyes/ Bay Area News Group)

Apple revealed its new product, The HomePod system at Apple’s Worldwide Developers Conference (WWDC) last week. The product is a voice-activated, internet-connected speaker that creates a new digital pipeline into people’s homes. The speaker is Apple’s first new product since its smartwatch in 2015. And it is marking an effort by Apple to catch up with Amazon and Google. The HomePod will respond to the term “Hey Siri” and follow voice commands to play music, order food, dim the lights or even tell a joke. The device will work with a user’s Apple Music subscription.

“Just like with portable music, we want to reinvent home music.”,said Tim Cook, the company’s CEO.

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The HomePod will be available in December in the United States of America, United Kingdom and Australia for $349, nearly twice the price of Amazon’s original Echo smart speaker. In comparison, the original Echo costs $180 and Google’s Home speaker costs $129. At $349, the HomePod is marketed as a high end speaker with Siri built-in. Will it be able to successfully compete with Amazon’s Echo and Google’s Home speaker?