Apple has sold more watches then the whole Swiss watch industry combined

Apple is one of the biggest watchmakers in the world. How big? Based on newly available statistics, it now seems certain that Apple outsold the entire Swiss watch industry combined last quarter. The company best known for making iPhones outsold Rolex, Omega, and even Swatch in the last quarter combined.

That’s according to Apple Watch sales estimates from industry researcher Canalys and IDC, and publicly released shipment statistics from the Federation of the Swiss Watch Industry. Canalys estimates that Apple sold 8 million Apple Watches in the last quarter of 2017.

Although the product category is small for now, its easy to imagine Apple expanding it with smart Apple Watch bands, and perhaps a pair of smartglasses. Google has a smart fabric project, and Apple patents suggest it’s experimenting with those technologies too.

So, now that Apple has conquered the old-school watch market, it’s only a matter of time before people start comparing Apple’s wearable business with companies like Nike.