You can revolutionize your business through new brand uniqueness and revived marketing communications that engage with your customers and bring assessable profits.
Tell us the truth, be clear about yourself, and customers will believe and respect you. When we say ‘you’, we mean your company and that means everyone in it.
Don’t try to involve everyone because you will simply end up with a weak message. Aim and focus your energy on a clear group who will love and cherish your story. Tell them and make them understand that you will stick to doing one thing. In simpler words, just, ‘Ask them’!
If you’re trying to tell a story and spread a brand message, then a company needs to do just that. Make sure you tell the story steadily so your devoted audience is singing from the same hymn sheet and incorporating the message thoroughly. It’s simple but vital for any successful brand to work.
UNDERSTAND WHAT YOUR BRAND IS
It is not your logo, neither is it your business card or the latest ‘innovative’; brand is the combined opinion of your customers. It’s what they think that matters. Take genuine professional advice on the management of your brand.
The real power of a story lies in its prospective to be delivered from person to person, just like they have for thousands of years. Generate and provide your audience a truly exclusive story and they’ll spread it globally for you.
A brand isn’t a solid object, it’s not a logo or a brochure, it’s the living example of your message and just like any living thing it needs promotion and serving. Stay in contact with your consumers; talk to them; tell them more of your story.
PRACTICE WHAT YOU PREACH
If you’re telling everyone how amazing your products and services are, then make sure you’re one of the best customers yourself. If your brand wasn’t good enough for you, why would it be good enough for someone else?
ONE FOR ALL
A single brand cannot define everything and stand for all, so it’s vital to identify when it comes to producing a second brand. The damage to a brand that produces isolated products be underestimated – let your brands be known for one thing.
The most successful brands trade on one singular simple idea. It’s not babble, it’s straight to the point and purely simple – without being patronising.
Either be unique or be the cheapest! We all know only one company in any sector can be the cheapest and usually, whoever that is; they are soon to be in trouble. The only real way forward is to differentiate your business and its service so your customers can see and feel the benefit of paying that little extra.
THE KEYS TO BRAND SUCCESS ARE SELF-DEFINITION, TRANSPARENCY, AUTHENTICITY AND ACCOUNTABILITY.